A Water Bottle by Any Other Name

I received this foot tall Kor One water bottle for Christmas.

In truth, I saw it online, coveted it, ordered it, wrapped it, put it under the tree and told my family that it was from them. I even acted surprised when I opened it.

But I didn't have to feign sheer delight at the architectural design of this high-tech flask. It makes a statement.

It shouts, "I love good design."

It screams, "I am hip."

It yells, "I care about the environment."

It says, "I care about my body." (No cancer-causing BPAs, thank you very much.)

It whispers, "I'm willing to shell out $30 because this is a 'hydration vessel,' not a water bottle."

Yes, you read that correctly - 30 smackeroos for a water, er, hydration vessel.

It reminds me of the joke going around in the 80s, when Perrier water was selling for a buck a bottle. "They should call it "Derriere" water because you'd have to be an ass to pay that much."

But what can I say? I got it for Christmas, along with the $35 T-shirt from Patagonia that reads "Live Simply."