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By now, most of us are familiar with these words of wisdom from Michael Pollan. Sounds simple doesn't it?
Too bad our quest to eat the right thing has become so complex and confusing. Is it green? Sustainable? Organic? Local? In season? Grass fed or corn fed? Free range or caged? Farmed or wild? (Sunset.com offers great tips on purchasing fresh, frozen and canned fish.) And how much of this really matters? It's enough to make any well meaning cook throw in the toque.
The good news is that I have no shortage of options for picking up produce. And the bad news is that I have so many choices: my own back yard, swapped produce from neighbors' back yards, two Pasadena farmers' markets, two buyers clubs (NELA and Our Little Market), CSA (Community Supported Agriculture), Whole Foods, Trader Joes, Super King, traditional super markets and a half dozen Armenian produce markets.
Factor price, convenience and flavor into my decision-making matrix, and I'm so overwhelmed that I'm ready to comfort myself with a bag of potato chips fried in saturated oil and a can of dip made with processed cheese.
That's why I'm supporting the development of the Arroyo Food Co-Op Market, a "homegrown community market" that will serve Altadena, Pasadena and the surrounding communities. The market will be committed to providing a simple alternative for fresh, healthy, local and sustainable food choices at competitive prices. What I really like about the proposed co-op market is the opportunity to strengthen an already vibrant community.
If you'd like to learn more, come out to one (or both) of these two upcoming events or visit the Arroyo Food Co-op Market's website. Now how simple is that?
Monthly Social
What: Find out about the history-making Arroyo Food Co-Op Market at one of Altadena's most historic estates. Light refreshments (including homemade Sangria) will be served.
When: Wednesday, October 7, 7:30 pm
Where: Zane Grey Estate, 396 E. Mariposa, Altadena
For more details, visit the website.
RSVP: Please email your name and number attending to reservations091007@altadenawantsacoop.com
Community Membership Launch Meeting
What: Unveiling of the business plan for the Arroyo Food Co-op, a brief presentation by representatives from Santa Monica's successful Co-Opportunity Market and the opportunity to become a charter member of the Arroyo Food Co-op. Continental breakfast will be served.
When: Saturday, October 10, 9:00 am
Where: Altadena Community Center, 730 E. Altadena Dr., Altadena
For more details, visit the website.
RSVP: Please email your name and number attending to reservations091010@altadenawantsacoop.com
If you have any questions, you can also email me at susancarrier at sbcglobal.net.